In the high-stakes world of global OLED manufacturing, Changchun Haipurus Technology Co., Ltdhas emerged as a formidable contender thanks to its advanced technological capabilities and precise market targetingSince its inception, the company has committed itself to the research, development, production, and purifying services of OLED evaporation materials, becoming one of the pioneers in this field in China.

While many might not be familiar with Haipurus, its products are intricately woven into everyday lifeToday, OLED panels produced using Haipurus materials have been incorporated into devices from renowned brands like Huawei, Apple, Honor, OPPO, and VIVOOne might say that Haipurus has become an unsung hero behind the technology that powers popular consumer electronics.

China's display industry face-off resembles a formidable marathon of industrial evolutionFrom obscure beginnings to becoming a leading figure in the OLED market, Haipurus has crafted a profound narrative of resilience and innovation

The question on everyone’s minds is where Haipurus will head next and how it will further illuminate the "Made in China" label in global markets.

Beginning with a vision against adversity, Haipurus was founded by two alumni of Jilin University, Li Xiaohua and Guo Jianhua, in 2015. This was a year marked by an optimistic future for the OLED industry, which presented an opportunity too great to overlookTheir venture became the spark heralding the rise of the new star in Changchun (the “Spring City of the North”), a city steeped in history and tenacity.

OLED displays hold significant advantages over traditional ones, such as self-illumination, broad viewing angles, quick response times, compact size, lightweight design, and flexibilityThis burgeoning technology is finding increasing applications across various sectors, including smartphones, smartwatches, laptops, automotive display systems, and televisions

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At the heart of OLED technology rests the evaporation materials crucial for producing light, determining the overall display quality.

However, the landscape for OLED materials is marked by substantial patent barriers, predominantly held by foreign companies like Korean giants LG Chem and Samsung SDI, as well as Japanese firms like Toray and Merck from Germany, thus dominating the market shareIn the early days, domestic manufacturers struggled against these monopolies, facing inflated costs and limitations stemming from overseas dependency.

Understanding the urgency of establishing local supply chains, Haipurus targeted OLED evaporation materials right at its inceptionThe path forward was laden with challenges typical of high-stakes industry competitionDespite initial resource constraints, the passionate team behind Haipurus resolutely faced the headwindsThey realized that in order to carve a niche for themselves, they had to identify and fill the technological voids in OLED evaporation materials, establishing their proprietary technologies and overcoming the existing foreign patent barriers.

The road of innovation includes countless hurdles, each one testing the resolve and wisdom of its travelers

From the very beginning, Haipurus set high standards, making IP research and technology development central to its competitive strategyThis commitment was directed towards meeting the stringent performance demands of its customers by focusing on organic vapor deposition materials like light extraction materials and electronic functional materials.

Eventually, Haipurus's unwavering dedication paid off when it gained recognition from domestic panel manufacturing leader BOE Technology Group, successfully becoming an approved supplier for its OLED materialsAs a result of their quality products and services, Haipurus has become a household name among other prominent OLED panel manufacturers such as Tianma Microelectronics, CSOT, and Hehui Optoelectronics.

By working closely with these reputable clients, Haipurus has positioned itself to supply essential materials widely used in devices produced by leading global brands like Huawei, Apple, and more, thus entrenching its competitive edge within the industry landscape.

With an eye towards future innovation, Li Xiaohua, the company’s co-founder, has articulated a principle that drives their operations: “All innovation must align with customer value.” This mantra underpins every product development initiative at Haipurus, reflecting a philosophy where innovations are not just moments of technological advance but tools designed to solve real problems for customers.

Haipurus, undeterred by foreign dominance in the OLED evaporation materials market, doubled down on its R&D efforts

This strategy resulted in the successful mass production of various essential OLED materials, disrupting the status quo of foreign monopolies.

As part of the OLED panel manufacturing process, the unique aspects of vacuum deposition mean that after each layer application, manufacturers need to replace masks and evaporative sources, cleaning the chamber interiorNaturally, this creates waste from the considerable amounts of OLED materials lodged withinFaced with this dilemma, most leading foreign companies have implemented processes to recover and purify these organic materials for reuse, significantly reducing production costs.

By 2017, Haipurus began exploring the viability of a reclaim and purification business with its clientsAfter extensive R&D dedicated over three years, by 2020, the company began official collaboration on reclamation, positioning itself as one of the first in China to venture into recovering organic evaporation materials.

Today, Haipurus stands tall as a testament to technology innovation, combining a deep understanding of market needs with a robust portfolio of proprietary materials that meet international standards

As maturity in OLED technology ushers in an increase in penetration across smartphones, televisions, and wearable devices, the outlook for Haipurus remains bright and promising.

In the end-user market for consumer devices, mobile OLED, which includes smartphones and wearable tech, holds almost 80 percent of the application share, with smartphones accounting for about 73 percentFuture market acceptance signals a gradual rise in OLED applications within TVs and wearables.

Buoyed by statistics from industry analysts like Omdia, global OLED panel shipments are anticipated to hit 900 million units in 2023, with projections suggesting a climb to over 1.17 billion units by 2027. The market size for OLED panels is estimated at around $42.8 billion in 2023, potentially growing to $50.7 billion by 2027 according to findings from ID Tech Ex and Omdia.

Within this rapidly evolving sector, Haipurus is aggressively positioning itself, ramping up R&D investments with the goal of enhancing product performance and quality

Staying ahead in the expanding market share remains a priority for the company.

As it stands now, Haipurus has completed nine years of its journeyThis dream, born nearly a decade ago, shines brightly, rooted firmly in the quest for innovationAs the first mover in the domestic OLED evaporation materials landscape, Haipurus recognizes that skillful ownership of core technologies is paramount for longevity in the competitive arenaEvery year brings fresh investments towards breakthroughs in novel materials and advanced technologies.

By the end of 2023, Haipurus has attained 138 domestic patents in OLED evaporation materials, with 127 being innovation patents, bolstering their R&D and production outcomesThis intellectual property portfolio centers on diverse high-performance OLED evaporation materials, effectively shielding the company from external competition.

Quality remains the foundational stone upon which Haipurus builds its legacy

By forging a stringent quality management system that aligns with advanced international standards, Haipurus strives to maintain robust standing amidst global market dynamics.

Through rigorous selection of raw materials, detailed process control, and comprehensive inspections prior to product delivery, every step in Haipurus's production chain echoes a commitment to excellenceThis dedication has ensured the purity level of its OLED evaporation materials consistently reaches the 4N grade (99.99% purity), surpassing industry norms and establishing a strong foothold in global markets.

Alongside its commitment to quality, Haipurus remains committed to innovation, continuously enriching its product line with various proprietary organic materials tailored to meet the demands of panel manufacturersThis approach not only enhances their product structure but strengthens their market competitiveness.

Moreover, the company maintains an acute awareness of front-line technologies in the industry, engaging in proactive discussions regarding innovations in OLED device structures and introducing optical performance specifications early in the development phase

This positions Haipurus as a comprehensive service provider to its clients in the world of OLED materials.

From the initial challenges of ice-breaking to solid steps towards expansion and now to spearheading innovations leading the industry, Haipurus has left behind a profound legacy in the OLED landscape.

As the company stands at this pioneering stage of innovation, it signifies a benchmark for the industryThe numerous innovative achievements introduced annually by Haipurus continue to redefine the performance limits for OLED evaporation materials, enhancing product quality and efficiency while paving new avenues for broader industry development.

In the endless cascades of history, as the ever-chaning times prompt new questions, the growth story of Haipurus exemplifies not just an individual company's struggle but acts as a vibrant depiction of Northeast China's rapid rise as a hub for innovation